Strategies to Attract Passive Candidates

By Brian Pho | March 24, 2023 | Employer Articles

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As the competition for top talent increases, employers are looking for new strategies to attract passive candidates. Passive candidates are those who aren’t actively searching for a job but who have skills and experience that would make them great hires. These passive candidates can be difficult to draw into the recruitment process, but with the right strategies, they can become an invaluable source of talent.

In this article, we will discuss some effective strategies employers can use to engage passive candidates and create a successful hiring strategy. Tactics such as leveraging relevant networks, creating personal outreach programs, utilizing referral programs and more will all be explored in detail so that you have an arsenal of options at your disposal when attempting to recruit passive applicants.

What are passive candidates and why they can be a great source of talent

Passive candidates are job seekers who aren’t actively searching for new opportunities yet still possess the skills and experience to be highly valuable hires. They can offer unique perspectives and ideas that can help an organization grow, as well as bring in fresh skills and expertise. Additionally, passive candidates often have more experience and better credentials than actively-seeking candidates.

Leveraging relevant networks to reach passive candidates

Leveraging relevant networks is an effective strategy for employers to reach passive candidates. Connecting with passive job seekers through social media, professional networking sites, and industry-specific websites can give you access to a larger pool of passive applicants. Additionally, targeting passive candidates through online job boards and classified ads can be beneficial in gaining insights into passive job seekers’ skills and experience.

Creating personal outreach programs

Creating personal outreach programs is another helpful approach employers can use to engage passive candidates. Personalized emails, phone calls, direct mailings, and even in-person meetings with passive job seekers can be effective in getting passive applicants interested in your organization. Additionally, offering passive candidates incentives such as professional development opportunities or referral bonuses can also be beneficial in attracting passive applicants.

Utilizing referral programs

Referral programs are another great way to engage passive candidates. By offering existing employees a reward for referring passive jobseekers, you can incentivize them to reach out to their networks and encourage passive applicants to apply for open positions. Additionally, providing passive candidates with detailed information about the company and its culture can help them decide whether they would be a good fit for the organization.

Passive candidates can offer employers a unique perspective and valuable skills, making them an invaluable source of talent. Employers should use strategies such as leveraging relevant networks, creating personal outreach programs, utilizing referral programs and more to draw passive jobseekers into the recruitment process. By taking these steps, employers will be able to create a successful hiring strategy that attracts passive applicants and helps their organization grow. With these strategies in hand, you’ll have all the tools necessary for engaging passive job seekers and finding top-tier talent for your company!

So if you’re looking for a Canadian Manufacturer recruiter, get in touch with us!

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