How Much Is LinkedIn Premium and Is It Worth It?
In today's competitive job market, leveraging a powerful platform like LinkedIn can significantly enhance your professional journey, whether you're a job-seeker, recruiter, or business professional. From the sophisticated insights available in LinkedIn Premium Career for job-seekers seeking personalized guidance in their job applications, to the robust recruitment and networking features found in LinkedIn Recruiter, these plans are designed to optimize your experience on the platform. In this article, we'll explore the distinct advantages that LinkedIn Premium offers to both candidates and recruiters, helping you decide whether upgrading to a premium plan is worth the investment for your career or hiring goals.
Exploring LinkedIn’s Wide Range Of Premium Plans
With a diverse range of LinkedIn users, there are several premium plans you can get on LinkedIn depending on whether you are a job-seeker, business, salesperson, or recruiter. Each has differing features and price ranges, but they all include the ability to see who has viewed your profile, as well as access to LinkedIn Learning courses and interview preparation tools.
LinkedIn Premium Career: LinkedIn Premium Career is the premium package for job-seekers. It includes AI-powered features like application insights, resume insights, and company insights. It also allows users to send AI-written messages to hiring managers, and a limited number of InMail credits are available to send messages to people you aren’t connected with.
LinkedIn Premium Business: LinkedIn Premium Business is for businesses looking to bolster their presence on the platform. This plan includes features like unlimited people browsing, applicant insights, AI-written key notes for feed posts, and a custom call to action button on your profile.
LinkedIn Premium Sales Navigator: LinkedIn Sales Navigator offers its own sales navigator platform along with 50 InMail credits per month and real-time lead and account alerts to make the most of your sales.
LinkedIn Premium Recruiter: LinkedIn Premium Recruiter is for recruiters and hiring managers looking to find top talent on the platform. Some of the features LinkedIn Recruiter offers include more than 20 advanced search features, candidate search alerts, and candidate recommendations. The plan allows for 30 InMails per month, and will provide InMail performance insights to track the effectiveness of cold emailing.
How Much Is LinkedIn Premium?
In Canada, LinkedIn Premium Career costs $49.99 CAD/month with annual billing. LinkedIn Premium Business costs $59.99 CAD/month, also with annual billing. LinkedIn Sales Navigator costs $89.99 CAD/month with annual billing. LinkedIn Recruiter is the most expensive premium plan, costing $146.99 CAD/month on annual billing.
Is LinkedIn Premium Worth it?
Is LinkedIn Premium worth the price? Let’s take a look at some of the main benefits of LinkedIn Premium for candidates and recruiters alike.
Benefits Of LinkedIn Premium For Candidates
InMail Messaging: Allows candidates to send direct messages to recruiters or hiring managers who are not in their network, increasing the chances of being noticed for job opportunities.
Access to Salary Insights: Provides candidates with data on industry salary ranges for specific roles, helping them negotiate better compensation and understand market trends.
Job Insights and Recommendations: Offers tailored job recommendations based on a candidate's profile and preferences, along with insights into how they compare to other applicants.
See Who's Viewed Your Profile: Candidates can see who has viewed their profile, which can help them understand their visibility and attract potential employers.
Learning Resources: Access to LinkedIn Learning courses that can help candidates upskill in areas relevant to their desired job roles, making them more attractive to employers.
Featured Applicant Status: Candidates can mark their applications as featured to help them stand out to recruiters, thus increasing the likelihood of getting interviews.
Benefits Of LinkedIn Premium For Recruiters
InMail Messaging: Recruiters can reach out to potential candidates directly, even if they are not connected, enhancing networking opportunities and candidate outreach.
Advanced Search Tools: Allows recruiters to use refined filters to find the most suitable candidates based on skills, experience, and other criteria, streamlining the hiring process.
Candidate Insights: Provides insights into the competition, candidate availability, and the effectiveness of job postings, allowing recruiters to make data-driven hiring decisions.
Job Posting Features: Enhanced job posting capabilities, such as sponsored job ads that increase visibility and attract a larger pool of applicants.
Applicant Tracking: Tools for tracking and managing applicants effectively, allowing recruiters to streamline their workflow and keep organized records of candidates.
Company Branding: Recruiters can showcase their company culture and values directly on their LinkedIn page, helping attract candidates who align with those values.
Team Collaboration Tools: Enables recruiters to collaborate with their hiring team, share notes, and develop candidate evaluation criteria all within the platform.
Access to Talent Pool Statistics: Insights into LinkedIn’s vast talent pool, allowing recruiters to understand market dynamics and forecast hiring needs.
Should You Get LinkedIn Premium?
LinkedIn Premium For Job Seekers
The effectiveness of LinkedIn Premium Career will vary from user to user. Some industries have more presence on LinkedIn than others, and that will largely determine how useful LinkedIn Premium is for you. If you’re in industries like business, marketing, sales, or graphic design, you’ll likely be able to see better results in your job seeking. In industries that tend not to have much of a digital presence, like trades, construction, or automotive, you may not be able to get the same value out of the premium plan. LinkedIn frequently offers free trials for LinkedIn Premium Career, which may give you the opportunity to determine if LinkedIn Premium is effective for your job search. To make the most of the premium plan, you should plan to fully utilize each feature. If you aren’t a frequent user of LinkedIn and see the best results using different job-searching platforms, then LinkedIn Premium may not be the answer for you.
LinkedIn Premium For Recruiters
Determining the value of LinkedIn Premium for recruiters depends on what your hiring process looks like and whether you’re willing to switch your processes to take place internally on LinkedIn. Like with candidates, the effectiveness of your premium plan will depend on how active your industry is on LinkedIn. You may face similar challenges as job-seekers if you’re in an industry where there aren't as many active users. Nevertheless, there are still millions of job seekers visiting LinkedIn every day. LinkedIn Premium provides all-in-one recruitment tools — although these tools can enhance your recruitment strategy, they will not be specialized to you and your company’s needs. If you’re hiring in a highly digital industry and are looking for a simple way to streamline your recruitment process, LinkedIn Premium is definitely worth giving a shot. However, if you’re truly struggling with your recruitment process and need a specialized solution, LinkedIn Premium may not be able to fill the gaps.
A Recruitment Agency For Recruiters and Candidates
Campbell Morden is a recruitment agency specializing in finding rewarding opportunities for candidates and recruiters in manufacturing, insolvency, finance, allied healthcare, and sales. Unlike LinkedIn Premium, we are able to take the time to understand your specific needs and deliver a personalized solution, helping companies attain top talent and connecting candidates with valuable job opportunities. We’ve spent years building our network of top-tier employers and candidates, and regularly match our clients with each other to bolster their respective networks.
