How Much Does It Cost to Put Up a Job Posting on LinkedIn? (2025 Update)
LinkedIn is one of the largest professional networking sites in the world, presenting a robust avenue for employers to post job openings and connect with potential candidates. For employers who post their openings on LinkedIn, it’s important to assess whether it’s worth investing in sponsored posts. In this article, we will dissect the costs associated with job postings on LinkedIn and explore the platform’s functionalities, enabling informed hiring decisions.
Can I Post Job Openings For Free on LinkedIn?
Yes, it is possible to post job openings on LinkedIn completely for free. Companies utilize the free job posting option to reach a broad audience of professionals. By creating a job listing directly through their company page, employers can attract talent without financial commitment.
However, while free job postings are accessible, they come with certain limitations. Only sponsored job postings will appear at the top of search results. As such, unsponsored job postings don’t receive the same amount of visibility. Many organizations choose to invest in sponsored posts to amplify their reach and attract a more targeted audience.
Why Sponsor Job Openings on LinkedIn?
Investing in sponsored job openings presents several advantages to significantly improve your hiring process. Let’s examine the differences between unsponsored and sponsored options:
Unsponsored Listings
Visibility in Search Results: Unsponsored job postings become part of the overall job database on LinkedIn. However, they won’t appear at the top of the results.
Applicant Management Tools: With a free post, employers have access to applicant management tools that streamline the hiring process. These tools help employers review applications, communicate with candidates, and track the progress of each applicant.
Sponsored Listings
Enhanced Visibility: When you opt for a sponsored listing, your job will be featured at the top of relevant searches, ensuring that your openings are seen first.
Priority in Job Recommendations: One of the crucial benefits is that your sponsored job post will be shown at the top of job recommendations. For candidates who match the skills and experience, they will be recommended for your job openings automatically, before they even start their job search.
Mobile Alerts for Candidates: Sponsored posts generate instant mobile alerts to qualified candidates. This significantly increases the number of applicants since job seekers depend on notifications for prompt applications.
Smart Alerts for Qualified Applicants: The LinkedIn algorithm uses advanced technology to send smart alerts to potential candidates. This feature is instrumental in placing your job before individuals most likely to fit the role, improving the quality of applicants you attract.
Frequently Asked Questions about Sponsored Job Posts on LinkedIn
Are sponsored job postings on LinkedIn worth it?
As recruiters, we feel that sponsored job postings on LinkedIn aren’t worth it (most of the time).
In our experience, our non-sponsored job postings already get so many applicants within the first day alone. Most of the time, we can’t even read all the resumes we receive, and sponsoring a job posting only doubles the amount of applicants we’re already getting (and don’t have the capacity to handle).
Another problem we find is with candidate quality. So many users on LinkedIn are job-searching, and we’ll often see jobseekers apply to positions they aren’t super qualified for. Since sponsored job postings show up at the top of search results, we frequently get candidates that aren’t qualified but saw the posting at the top of their feed.
We’re definitely open to being proven wrong! Have any recruiters had a better experience? Let us know!
When is sponsoring a LinkedIn job posting the best option?
It may be a good idea to sponsor your LinkedIn job posting if:
Your non-sponsored job postings aren’t getting enough applications.
You’re hiring highly-specialized, hard-to-fill roles.
You need to fill a position ASAP.
You’re targeting passive candidates and, as a result, need your job listing to show up outside the job search tab (on the feed, through alerts.etc)
Your competitors are hiring for the same role, and you want to cannibalize the talent pool.
How much should I spend on sponsored job postings on LinkedIn?
If you’ve determined sponsored job postings are the best option for your recruiting needs, most companies spend about $10-$20 per day on their listings. We recommend starting with $10/day and adjusting your daily budget depending on the results.
What is the best alternatives to LinkedIn?
Here are some LinkedIn alternatives for finding qualified candidates, ranked from most effective to least effective:
Executive Search Firms: Executive search firms are, by far, the best alternative for finding highly-qualified, passive candidates. Unlike LinkedIn, the services a firm provides are more personalized and specialized, often resulting in higher quality candidates. Additionally, passive candidates are far more likely to respond to a human recruiter, rather than an alert or pop-up on their LinkedIn feed, which is easy to ignore if you’re not looking. Campbell Morden is a recruitment firm that specializes in candidate outreach for various industries, including manufacturing, aerospace, sales, healthcare, insolvency, and more.
Indeed: We’ve actually found better candidate quality from our Indeed job listings these days. It used to be the opposite, but now, we find ourselves using it more often than LinkedIn. The applicant pool we get in LinkedIn is often too big and lacking the qualifications they need to reach the interview stage.
How Much Do Sponsored Job Posts Cost on LinkedIn?
LinkedIn uses a cost-per-click (CPC) model, meaning that you will pay only when candidates engage with your job post. This pricing structure allows for flexibility and security, as organizations tailor and limit their budget according to hiring requirements.
Setting Your Budget
When creating a sponsored job post, you set your own budget, giving you complete control of your spending. Companies are able to determine a maximum spend limit and have the freedom to close their job posting once that limit is reached. With this in mind, companies don’t need to worry about being caught off guard by unexpected costs.
What You Won’t Be Charged For
Viewing Your Own Job Post: Clicks from the employers themselves do not count toward the total clicks on the job post. Employers will not incur any costs when they view their job postings.
Multiple Views from the Same Person: If the same candidate revisits the job post multiple times, employers are not charged for those additional views. This is crucial, as many job seekers will review the listing repeatedly while preparing their application.
Views from Non-Logged-In Users: Employers won't be charged for views coming from individuals who are not signed into LinkedIn.
For detailed pricing options tailored to your hiring needs, you can visit LinkedIn's official job posting pricing page here.
Find Qualified Candidates with Campbell Morden
While LinkedIn can be a powerful tool for attracting talent, many companies find themselves seeking a more personalized approach. As a recruitment agency based in Southwestern Ontario, Campbell Morden is dedicated to helping companies find qualified candidates efficiently and effectively. Our industry expertise and local knowledge position us uniquely to understand your hiring needs, whether you are seeking to fill a single role or needing a comprehensive recruitment strategy.
By working with us, you gain access to a network of job seekers actively looking for opportunities in your area. We take the time to understand your business, culture, and specific requirements, enabling us to match the right candidates to your openings seamlessly.
Our recruitment services alleviate the complexities associated with job postings, allowing you to focus on managing your company while we handle candidate sourcing and initial screening.
Partner with Campbell Morden for your recruitment needs today!
