Recruiting in today’s economy is different than what it was 10 years ago. Not only do you need a stellar resume to land you that dream job, but also employers are heavily scrutinizing your digital and social profile to validate what is on your resume. You must assume that the potential employer is checking your digital profile as well.
Here are (3) tips of what Candidates can do to optimize their digital portfolio.
1. Match your LinkedIn profile to your resume
Content matters. You can learn a lot about a potential candidate by a brief scan of their digital profile. Matching your experiences and education on your LinkedIn profile to your paper based resume has now become the norm. No longer will a clean 2 page resume land you your dream job. Employers are looking you up, right now, on LinkedIn and validating what you say on your LinkedIn profile with what is written on your resume. Here’s a professional tip if you are looking for a new role. Always keep your professional LinkedIn profile updated and make sure the experiences and dates match what you say on your resume.
2. Have a professional profile picture
Image is everything. Just like dating, first impressions matter. A quick scan of your LinkedIn profile can tell a lot about you. A quick scan of your profile picture can tell a potential employer about your personality and how seriously you take yourself. Keep your LinkedIn profile professional. A suit and tie is standard for a business profile picture. In some cases, a professional but relaxed pose will also work as your picture. What you wear matters. Keep it to neutral colours and a neutral background. Finding a job is work so you want to make a good first impression. Put some time into your profile picture and you will find your chances of landing that dream job will increase.
3. Have continuity between ALL of your social media profiles
LinkedIn is not the only social platform out there. A quick Google search on your name can reveal a lot about you. Make sure your content is consistent across ALL of your social media platforms. This includes Twitter, Facebook, Instagram and YouTube. We understand how important it is to have a digital online presence but having one that relays consistent information through all your digital media profiles is important. As always, political comments, religious and cultural views should be avoided on social media. Since the pandemic began, we have moved from a paper-based society to more of a digital presence. What you share online is equally important as what you write on your resume. Treat your digital media profile as important as your resume.
Looking at how digital we have become, there is a lot you can find out and know about the person even before the 1st interview. Hopefully using these tips to optimize your digital portfolio along with a clean 2 page resume will ensure you land that dream job in the future.